How to move your regulars off Uber Eats and DoorDash (without losing them)
Updated 2026-10-27
The delivery apps are good at finding you new customers. They're expensive for customers who already love you. The goal is simple: let the apps bring first orders, and make your own page the easy choice for the second order onward.
1. The bag insert
A small card in every app order: "Order direct next time and get [free garlic bread / A$5 off your first order]", with a QR code to your page. It's the single most effective tactic, because it reaches exactly the right people.
2. Price for the channel
If an app takes 30%, a A$30 order earns you A$21. Many venues set app menu prices higher to cover that, and keep counter prices on their own page. Customers notice.
3. Win the Google search
Repeat customers often search your shop's name. Make sure your Google Business Profile has your own link in "Order online", your hours are right, and your menu is up to date. Guide here.
4. QR codes everywhere you already have attention
Counter, tables, the shop window for after-hours walkers, menus, magnets and receipts.
5. Make the direct experience better
Faster pickup with a ready time, the full menu (apps sometimes get a shortened one), loyalty rewards, and a quicker reorder.
6. Keep the customers you win
Every direct order adds a name you can thank. One SMS a month with a weekday offer beats paying for promoted listings.
What it's worth
Use the commission calculator to see what moving 10%, 25% or 50% of your app orders would save. For every published Uber Eats and DoorDash rate with sources, see our Australian delivery-app commission report.
Once regulars are moving, cut the per-order cost too. A commission-free ordering page keeps the whole order total, and staff can take orders on the order-taking app on the phone you already have. If DoorDash is your main app, read how venues reduce DoorDash fees.
More guides
- GloriaFood migration guide for Australian restaurants (2026–27)
- Menulog has closed: a guide for Australian restaurants a year on
- Running your own delivery drivers in Australia: a practical guide
- GST and online orders: what Australian takeaways should know
- Public holiday surcharges and online orders in Australia
- Food safety for takeaway and delivery orders in Australia
- Pricing your menu for delivery apps vs your own ordering page
- Restaurant marketing ideas for Australian venues (2026)
- How to price menu items: food cost percentage formula and examples (AU)
- Menu engineering matrix: stars, plowhorses, puzzles and dogs (with a worked example)
- Restaurant loyalty programs in Australia: types, ideas and examples
- How to start a takeaway business in Australia: a step-by-step checklist
- Restaurant POS systems in Australia: Chefzi POS vs Square, Lightspeed and others
- Cloud kitchens in Australia: how they work, costs and rules
- Restaurant booking systems in Australia: Chefzi reservations vs the alternatives
- Restaurant software in Australia: the tech stack a venue actually needs
- Food supplier ordering systems for Australian restaurants and cafés
- GloriaFood is shutting down: what Australian restaurants need to do
- How to add an order button to your Google Business Profile in Australia
Frequently asked questions
Is it allowed to put a flyer in Uber Eats bags?
Check your current merchant agreement. Many venues include a menu or card with their own details. Avoid contacting customers using details taken from the app.
Should my own prices be lower than on the apps?
Many venues charge more on the apps to cover commission and charge counter prices on their own page. Check your app agreement for any price rules.
Get your commission-free ordering page What do the apps cost me? →